OREO
Integrated Multimedia Advertising Campaign
Oreo’s Story
Since 1912, Oreo has been a classic chocolate cookie and surpassed the popularity of its competitor, Hydrox. Over the years, Oreo has created many flavors such as lemon, mint, birthday cake, and pumpkin spice.
Two years ago, they came out with Oreo by you, also known as Oreo ID, where you can now customize your cookies. In these last two years, it seemed that Oreo lacked spreading the news about Oreo ID. You would not hear about it unless you were a hardcore Oreo fan and follow their social media accounts.
The Vision
Oreo’s campaigns have always targeted children. I want this campaign to be very different compared to any other Oreo campaign. My vision is to target adults ages 18-35 with an advertising campaign called “it’s okay to cheat...this time.”
The Prints
These print ads will be placed in large-scale homes and food magazines. There are two single prints and two centerfold prints each with an eye-catching tagline.
Outdoor Media
The outdoor media include silent videos displayed on a digital billboard.
Indoor Media
The indoor media includes Oreo memes on their packages at the grocery stores
Social Media
The social media includes an aesthetic of posts on Oreo’s Instagram account and two ads for a dating app called Tinder.
Augmented Reality
The AR filter is used on Snapchat and TikTok. The audience will tap on the filter to look at the random Oreo taglines.
